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Hivel for Finance and CFOs

Engineering is your largest spend. You shouldn't audit it from a spreadsheet.

Hivel gives Finance leaders one view of capitalizable spend, AI tool ROI, initiative-level cost allocation, and engineering investment outcomes. The audit-ready data your CFO conversation needs, without the quarter-end spreadsheet exercise.

Engineering keeps growing as a line item. The data behind it keeps shrinking.

AI tools, expanded headcount, new initiatives. Engineering spend is the fastest-growing item on the P&L. The visibility into where it's going, what it's returning, and what should be capitalized still arrives by quarterly spreadsheet.

Capitalization runs on guesses, not data

EMs estimate what percentage of effort went to capitalizable work. Auditors ask for evidence. The percentages don't tie back to Jira, Git, or anything verifiable. Quarter after quarter.

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AI license spend has no ROI proof

Copilot, Cursor, and Claude licenses are a six- or seven-figure line item. Whether they're improving outcomes is a question vendor dashboards can't answer.

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Engineering cost can't be tied to initiatives

Total engineering cost is known. What went to the migration, what went to platform stability, what went to unplanned work: invisible without manual reconciliation.

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Four tabs. Every angle on engineering effort.

"What can we capitalize this quarter, and what's the evidence?"

Automate software capitalization across every project, sprint, and developer. Map engineering effort to capitalizable hours in real time, with audit-ready reports traceable to source Jira tickets and Git commits. Aligned to ASC 350-40 and IAS 38 frameworks.

"What is our Copilot and Cursor spend actually returning?"

Connect AI license spend to delivery outcomes. See AI code shipped, cycle time impact, and hotfix rate alongside per-tool cost. The renewal and expansion conversation runs on outcomes, not seat counts or vendor activity reports.

"Where did engineering spend actually go this quarter?"

Allocate engineering cost to specific Jira initiatives, epics, and projects. Get dollar cost per strategic program from real story point and capacity data, not timesheets. Unplanned work, rework, and maintenance no longer hide inside total engineering spend.

"Is engineering investment producing measurable business outcomes?"

Track throughput, feature delivery, and rework reduction quarter over quarter against engineering spend. Show the board not just what engineering cost, but what it returned. Investment outcomes the rest of finance can audit and present.

Hivel × Freshworks Case Study Card
Freshworks NASDAQ: FRSH

How Freshworks measured AI impact across 1,500 engineers — in real time

The Challenge

No standard way to measure AI adoption across 1,500 engineers
Couldn't tell which AI tools were helping vs just running
Surveys were the only answer — slow, expensive, inaccurate
1,500+ Engineers · AI ROI Measurement · NASDAQ: FRSH
40% Increase in engineering throughput
50% Reduction in rework and maintenance
25% More features released in key business units
10% Improvement in time-to-market

Frequently asked questions

Does this replace our finance team's existing capitalization process?

It replaces the spreadsheet exercise. Finance still owns policy, treatment, and final journal entries. Hivel automates the data collection, classification, and dollar conversion. Finance starts every quarter with a defensible report instead of building one from scratch.

Which accounting frameworks does Hivel align to?

Hivel supports both internal-use software (ASC 350-40, US GAAP) and external software (ASC 985-20), as well as IFRS via IAS 38. Configurable rule sets per framework. Final accounting treatment and audit sign-off remain with your finance team and external advisors.

How does Hivel calculate AI tool ROI in dollar terms?

Hivel combines AI code volume with your team's fully-loaded engineering cost to estimate dollar value generated. The methodology is transparent and configurable, so Finance and Engineering can agree on assumptions before the number reaches the board or renewal conversation.

Trusted by 1000+ Engineering Teams

Vaibhav Bansal
V.P. Engineering
"Hivel has been phenomenal in helping us present our progress to leadership. Its insights into leading indicators have empowered our team leads to enhance review efficiency and ship features faster. Now, we are able to show the impact of our process changes, clearly identify areas of opportunity, and bring in a data-driven culture without spending time pulling manual reports."
Murali Swaminathan
Chief Technology Officer
"We were looking for a unique solution to understand engineering productivity and efficiency, with a single tool that could give leaders complete visibility. We evaluated other comparable tools, but none were comprehensive enough. When we came across Hivel, it checked all the boxes for measuring developer productivity across both AI and non-AI workflows."
Derek Mackie
Director of Engineering
"Using Hivel shone a light on the non-standard aspects of our work, emphasizing the need for crucial adjustments. The insights from Hivel helped us recognize areas for improvement, particularly in managing cycle times and streamlining development workflows. This guidance has been instrumental in our efforts to enhance operational efficiency and productivity."
Leonardo Pinheiro Ferrari
Chief Technology Officer
"Thanks to Hivel, we've seen a staggering 157% improvement in our deployment frequency. By identifying and addressing inefficiencies, and adopting best practices, we've significantly accelerated our progress. Hivel has been instrumental in our journey to operational excellence."
Chris Callander
Senior Engineering Manager
"Hivel has been instrumental in identifying areas for enhancement and guiding our strategic improvements. It has significantly contributed to our journey toward greater operational efficiency. The Activity and Dev360 features in Hivel have been particularly valuable for providing feedback to engineers during 1-1's, enhancing our communication and development practices."
Shiro Theuri
Chief Technology Officer
"Before Hivel, understanding our engineering team's dynamics was a game of guesswork. Now, with Hivel's clear dashboards and insights, our leaders have the clarity and time-saving tools they need to excel. It's been transformative in streamlining our operations."
Koti Reddy
Chief Technology Officer
"Incorporating Hivel into our daily operations has been a game-changer. It's not just a tool; it's a part of our strategic decision-making process, trusted by our leaders at every level. The impact on our engineering efficiency is undeniable and deeply valued."
Manoj Awasthi
Chief Technology Officer
"It has been great to partner with Hivel to get access to insights that help leaders at all levels gain visibility into bottlenecks and challenges that the teams face, build actionable plan to resolve them and track the progress over time. And thanks for the fantastic support!"
Ameen M
Engineering Manager
"Hivel has made a huge difference to how I manage my teams. Before every one-on-one or appraisal, I rely on it to dive into developer metrics and drive truly meaningful conversations. It helps me spot rework patterns, reward high performers, and benchmark our teams even against our US counterparts. The dashboards are intuitive, insightful, and honestly far more actionable than anything we get from Jira."
Paras Sood
Associate Director
"Hivel's insights have been pivotal in refining our engineering processes, elevating both efficiency and the developer experience. We're now making smarter decisions, faster, thanks to Hivel."
Vaibhav Bansal
V.P. Engineering
"Hivel has been phenomenal in helping us present our progress to leadership. Its insights into leading indicators have empowered our team leads to enhance review efficiency and ship features faster. Now, we are able to show the impact of our process changes, clearly identify areas of opportunity, and bring in a data-driven culture without spending time pulling manual reports."
Murali Swaminathan
Chief Technology Officer
“We were looking for a unique solution to understand engineering productivity and efficiency, with a single tool that could give leaders complete visibility. We evaluated other comparable tools, but none were comprehensive enough. When we came across Hivel, it checked all the boxes for measuring developer productivity across both AI and non-AI workflows.”
Vaibhav Bansal
V.P. Engineering
"Hivel has been phenomenal in helping us present our progress to leadership. Its insights into leading indicators have empowered our team leads to enhance review efficiency and ship features faster. Now, we are able to show the impact of our process changes, clearly identify areas of opportunity, and bring in a data-driven culture without spending time pulling manual reports."
Derek Mackie
Director of Engineering
"Using Hivel shone a light on the non-standard aspects of our work, emphasizing the need for crucial adjustments. The insights from Hivel helped us recognize areas for improvement, particularly in managing cycle times and streamlining development workflows. This guidance has been instrumental in our efforts to enhance operational efficiency and productivity."
Leonardo Pinheiro Ferrari
Chief Technology Officer
"Thanks to Hivel, we've seen a staggering 157% improvement in our deployment frequency. By identifying and addressing inefficiencies, and adopting best practices, we've significantly accelerated our progress. Hivel has been instrumental in our journey to operational excellence."

"The only tool our entire leadership team actually trusts"

- CTO, Enterprise
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